Board-Ready Operational GTM Advisory For PE-Backed B2B SaaS

From the trenches
to the boardroom

Why GTM Strategy Breaks Down at Scale


It’s rarely an effort problem. It happens when marketing, sales, and customer success start pulling in different directions—working off an ICP nobody actually agreed on and dropping the ball at handoff.

The friction is expensive: pipeline stalls while activity metrics look great, and board meetings run on lagging indicators instead of the actual operational levers that move the business. Tactical execution drifts away from strategy, and the growth engine turns into a black box. 

Jennifer Montague presenting her keynote on GTM mistakes that kill company growth at SaaSiest Malmö 2026.

Fixing it requires more than advisory theory

Advisory theory alone won’t fix a broken engine, and pure execution without strategic context just creates noise. You need someone who can connect the daily execution in the trenches directly to the board-level expectations of PE backers.

Having owned the growth target inside scale-ups and evaluated GTM maturity across 100+ private equity portcos, I weave strategy, pipeline, and execution into a single, predictable revenue engine.

No consulting fluff. Just board-ready growth that scales.

HOw i can help

Board-Level Support
operator-led quarterly GTM advisory
Career Mentoring
1:1 guidance for GTM leaders & career pivots
Build Your Team
trusted placements & agency referrals
Agency Referrals
Trusted agencies & freelancers
Contact Jennifer